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Data Backup Is Not Enough, You Also Need Data Protection

  • Writer: Nicole Baker
    Nicole Baker
  • Mar 12, 2023
  • 4 min read

Updated: Jan 20


Padlock and glass globe on digital background, symbolizing cybersecurity.


People have dealt with sudden and serious data loss since the days of floppy disks. Viruses and hard drive failures can strike without warning, and many experienced users have learned this lesson firsthand.


About 140,000 hard drives fail each week in the US. Small and medium businesses are especially vulnerable, with many experiencing major data loss every five years. As a result, cloud backup solutions have become more popular and the market is growing.


Data backup has changed a lot in recent years. It is no longer a simple task, but a critical part of keeping information both safe and secure. Today, data protection is more important than ever.


But what does data protection really mean?


Backups are a key part of cybersecurity, but they can still be at risk from threats like sleeper ransomware and supply chain attacks. Cloud-based backup offers a convenient and secure way to protect your data without giving up security.


As cyber threats grow more advanced, companies need to take proactive steps to protect their data. Using the right tools helps businesses keep their information safe and recover quickly from any security issues.


The digital age brings new challenges, and data backup is a major one.

  1. Data Center Outage: The cloud means your data is stored on internet-accessible servers. These servers can crash, and the data centers that house them can also experience outages.

  2. Sleeper Ransomware: This type of ransomware stays silent after infecting a device. The goal is to have it infect all backups. Then, when it’s activated, the victim doesn’t have a clean backup to restore.

  3. Supply Chain Attacks: These attacks are on the rise. They often target cloud vendors that companies rely on. If a vendor is attacked, the problem can spread to all their clients.

  4. Misconfiguration: Misconfiguration of security settings can be a problem. It can allow attackers to gain access to cloud storage. Those attackers can then download and delete files as they like.


Protecting data is crucial in today’s digital world.


Basic data backups are not enough. Make sure your backup application uses strong security. When choosing a solution, look for these key features to keep your data safe.


Ransomware Prevention


Ransomware spreads quickly across networks and can lock data on computers, servers, and mobile devices—even those connected to cloud platforms.


95% of ransomware attacks also try to infect data backup systems.


Protect your important data from malicious attempts with a backup solution that provides ransomware defense. This safeguard guards against automated alterations to vital documents for optimal security.


Using continuous data protection


Continuous data protection saves your files every time you make a change. You don’t have to worry about losing data if something is changed by mistake, and you no longer need to rely only on daily backups.


Constant vigilance is the key to avoiding data disaster – continuous data protection ensures that your system captures any new changes, ensuring critical updates won’t be lost in a crash. In today’s rapidly-shifting digital landscape, no business can afford to lose even one day of valuable information!


In order to stay safe and secure


Keeping your data secure should be proactive, not reactive. Steps like threat identification help keep criminals and threats away. When choosing a backup service, make sure it includes these protective tools for peace of mind.


A cutting-edge security solution scans all backups for sneaky, dormant malware – like ransomware – to ensure your data stays safe and secure.


Secure your digital space with Zero-Trust Tactics


As cyber threats become more advanced, cybersecurity experts are promoting zero-trust security. This approach uses multi-factor authentication and requires applications to be approved before they are used on networks.


A zero-trust approach guarantees that all users and applications are consistently validated – simply being logged in one day does not guarantee full trustworthiness. Instead, the user is held to a higher standard of authentication each time they access the system.


When looking for a zero-trust policy

  1. Multi-factor authentication

  2. Distinct file and folder permissions

  3. Contextual authentication

  4. Verification of permissions for file changes


Backup Redundancy


Taking the necessary steps to protect your data is essential – if you only have one copy stored on a USB drive or CD, and something were to happen that would cause it’s destruction, there could be devastating consequences in terms of lost information. Backing up files onto multiple devices can ensure their safety no matter what may come!


Use cloud backup redundancy to protect your data. Backing up to two separate servers copies your digital files and helps protect them from server crashes, natural disasters, or cyberattacks.


Secure your most sensitive data with air gapping


Air gapping helps keep sensitive information safe by creating a second offline backup of important documents. These backups are stored on servers that are not connected to the internet or other external sources.


Improve your data security by keeping a copy of sensitive information offline, away from online threats. This extra step helps keep your important records safe from attacks.


Struggling with your data security?


New data threats appear every day in the digital world. Is your backup process ready to handle them? Contact us today to learn how to protect your valuable information.

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